BRAND DESIGN INTAKE FORM
What is your restaurant's USP (Unique Selling Point)?
What is the message that you wish to convey through your brand?
How would you like the brand to appeal to the audience
What is your restaurant's tagline?
Is your vision, mission, values, operating and marketing strategies in line with the tagline? If No, why not?
What is the brand perception in the minds of your customers? Does it confirm with the tagline?
What does the brand logo convey?
What is the inspiration behind the logo?
What brand design items do you already have in place?
Name a few keywords that you would like to be associated with your brand?
Who are your known competitors in your area? Are there any other restaurants that could be seen as similar to you?
What restaurant/restaurants can you identify as having an effective brand presence and visual? If yes, has it negatively affect the market share of the brand?
SUBMIT
