MARKET RESEARCH INTAKE FORM

What is your restaurant's name?

Business Location and Contact Information

What do you believe will set your restaurant apart from others?

What unique services or menu items will your restaurant provide?

Where do you see your restaurant in 5 years? 10 years? 20 years?

Who would be your main competitor?

What motivated you to start this restaurant?

Does the restaurant/brand have a mission/vision statement already in place? If yes, what is it? If no, what will it be?

What values would you like to see instilled in your restaurant?

BRANDING

If you had to describe your restaurant in one or two words, what would it be? Why?

Does your company have/want a tagline or slogan?

What do you hope your restaurant can be known for?

AUDIENCE AND TARGET MARKET

What made you choose the current location for your restaurant?

Have your identified your ideal target audience?

Think not just demographically (gender, age, location, income), but also psycho-graphically (interests, activi- ties, opinions)

COMPETITORS

Who would be considered your main competitor within your industry/location?

How do you want customers to perceive your restaurant?

What would you like to be famous for; your unique characteristic—”USP”?

What words “adjectives” would you want to be associated with your business?

CUSTOMERS

Who would you consider your ideal customer?

What feeling would you like your customers to have after experiencing your restaurant?

NOTES/COMMENTS

Is there any other information that you can provide that was not asked in this document?