PAY PER CLICK CLIENT INTAKE FORM

Full Name

Email *

Phone *

Business Name

Website URL

CAMPAIGN

What is the current conversion rate of your website? Or out of 100 people, how many of them on average click for directions, call the restaurant, or make a reservation?

Actual URL(s) of desired Landing Page(s)

What are your KPIs (key performance indicators)? What is the goal of the campaign? What will be considered a conversion e.g., form submissions, phone calls, etc.?

What is your projected PPC campaign budget?

What geographic area(s) do you want to target with your PPC campaign?

Who is your target audience? (describe the ideal customer who would visit)

The price you are willing to pay to acquire a lead (Cost Per Acquisition)

COMPETITORS

Who are your top competitors?

What makes you different from your competitors?

Please list 3–5 of your competitor’s websites.

Anything else you can tell us that will help us understand your business better and build a strong campaign?

PAST PAY PER CLICK CAMPAIGNS

Have you previously done a PPC campaign?

Yes

If yes, please provide user-name and password to access the data:

User Name:
Password
Google Adwords Customer ID:

Anything specific about the campaign you would like to tell us?

Keyword Brainstorming: Please, use these questions as a guide to write a list of words under each that can start as a basis for our keyword research. It is a stream of conscious exercise to use your business specific knowledge to better target your customers.

KEYWORDS

List at least 10 keywords relating to your business (products/services) that you’d like to be found online for.

Any suggestions for keywords which can be given to the campaign developer?

What are some terms used in your specific business/ industry that make your friends and relatives say “Huh?”. List off some jargon directly related to your field

What is the best experience guests most often mention when they dine with you? This can be something small that gets mentioned again and again.

What do you think your guests would type into Google if they were looking for a cuisine like yours and did not know who you were?